From the dozens of companies that applied, ShopCity.com was selected as one of the top 10 and given the opportunity to pitch the team at Rogers as well as the DEMO organizers.
After the pitch session, Karim Kanji, blogger with consulting company Third Ocean was on-hand to interview ShopCity.com and the other participants. The YouTube video can be found below:
Almost 300 people gathered at Toronto nightclub Century Room to mix and mingle with the demonstrating companies, alumni and other local tech industry luminaries.
Writers from Canadian tech websites TechVibes were there covering the event and mentioned ShopCity.com's pitch as being one of the most compelling in their article published the next day titled The art of pitching to investors – what worked and what didn’t at the DEMO Innovation Tour event in Toronto.
All in all, the event was a great success and the opportunity to meet with local entrepreneurs, investors and journalists was fantastic with the outcome that ShopCity.com was invited to present at the DEMO Spring 2011 event in held on February 27th - March 1st in Palm Desert, California.