FairSearch.org is a group of businesses and organizations united to promote a healthy Internet future, where economic growth is driven by competition, transparency and innovation in search verticals and online services.

Members include TripAdvisor, Travelocity, Expedia and Microsoft.

After learning of ShopCity.com's experiences with Google, FairSearch.org reached out and began a dialog about the issues surrounding so-called 'search neutrality' and anti-competitive practices that search engines, particularly Google, engage in.

Due to our experience with these anti-competitive practices, as well as our willingness to speak out, we quickly became recognized as a valuable resource to help raise awareness about the importance of protecting investment and choice on the Internet through fair search.

FairSearch.org recently invited ShopCity.com to join an advisory board and participate in discussions and decisions impacting the group's direction.

As we are passionate and educated on the matter (through real-world experience), we couldn't pass up an opportunity to work with the organization and hope to influence its strategy and direction in ways that will be most beneficial to the entire online eco-system.

Our position on Google's practices is well known, and we feel that we must continue making our voice heard.

The window of opportunity to hold Google accountable for their actions and prevent them from permanently dominating access to the world's online information is shrinking. Without a serious reversal in the trend of Google acting as the judge and the plaintiff, we will all suffer as we struggle to compete with an organization that holds the keys to a hugely valuable resource we grow more dependent on every day, and that has inside access to our identities, questions, analytics, associations and strategies.

FairSearch.org represents a great way to amplify our voice and multiply our impact on the search landscape, an opportunity we simply cannot pass up at this critical time in the development of the web.

We look forward to becoming active members of the community, and will continue 'fighting the good fight' for fair search.