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February 28th, 2015 :  Webinar alert - join founder & CEO Colin Pape to learn more about how you can participate in the ShopCity.com City Manager Opportunity   Learn more »


Introduction
Example Sites
Revenue Model
Site Features
Business Features
Website Tools
Marketing Campaigns
Mobile Apps
Social Media
Help & Support
Partner Program
Demo Site


Business Features

The ShopCity Community Commerce Platform offers local small businesses everything they need to succeed online. Every business in the community can take advantage of the platform using the free basic package, and can begin building their profile page and online store.

Be found by local shoppers
Local independent businesses receive an attractive, informative profile page that can be promoted on business cards and brochures, is found in search engines as well as the local ShopCity directory. These profile pages are optimized to generate search traffic and be useful to visitors. All businesses automatically receive a mobile profile as well that can be viewed on most smart phones.


Publish everywhere in one click
Business owners save time and money by connecting their website and social networks to their ShopCity profile and publishing content, offers or status updates through their business control panel. This enables businesses to update Facebook, Twitter and their own website all from one place with a simple publishing system.


Start selling online in just minutes
Every local business now has a full ecommerce storefront that can be setup in minutes. Retailers can build an online catalog with all of their products available for purchase and take advantage of powerful features like shipping calculators & product recommendations. Service businesses can use the bill payment system to get paid online and allow shoppers to view a list of their services and prices. Payments are handled with PayPal and there are no fees charged by ShopCity.


Publish email newsletters
The heart of the ShopCity business control panel is the email marketing system. This feature enables businesses to collect email addresses and easily create attractive email newsletters that contain their special offers and latest updates. Email marketing is one of the most effective marketing tools available to SMBs and this system will enable them to stay in touch with new and existing customers.


Sell gift certificates & deals online
Gift certificates are a great way to drive revenue for local businesses, and now every local business can use the ShopCity gift certificate engine to sell, track & redeem gift certificates online. They can also sell discounted 'daily deal' style vouchers that can be promoted through email and redeemed in-store. The processing fee is significantly less than Groupon and other online deal sellers.


Offer coupons & promote sales
Coupons are a great tool not just to drive sales, but to track the effectiveness of your marketing efforts. With more than 25% of people carrying smartphones, a whole new market has opened up. Shoppers can now access coupons from their phones and display them at the point of purchase. With the ShopCity business control panel, any business can now create and publish mobile coupons.


Publish photos, videos & pages
Local businesses can publish photos, videos & web pages to their ShopCity profile, enabling them to tell richer stories and better connect with their customers online. Videos are hosted on YouTube and can be embedded on other sites as well.




Connect with customers
Customers can connect with local businesses through the contact form on their profile page, as well as through the review system. Business owners are notified of any new inquiries or reviews via email, and can respond directly through their business control panel. In the event of a negative review businesses have an opportunity to respond and make amends before the review goes live.


Track your results
One of the best parts of the ShopCity system is that businesses can track their results and ensure that they are maximizing the results from their profile and online store, and getting the value they expect from the platform. Whether it's visitor traffic, inquiries, purchases, reviews, gift certificate sales or newsletter response rates, businesses can see it all from one place, anytime they want.

 

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