The marketing potential with the ShopCity.com City Manager program is unmatched, and harnesses the potential of a wide range of online and offline mediums to drive people to a community-oriented website where transactions can take place. From in-store signs and window stickers to shopping bags, apparel and email marketing, the platform is designed to effectively leverage co-op campaigns that revolve around the call to action to shop locally.

Build goodwill with a great brand
Want a brand that businesses, shoppers and community partners get excited about, and are already using?  Gain access to one of our exclusive ‘ShopCity’ dot com domains, like ShopMiami.com or ShopNewYork.com and build major goodwill in the community.

Band together in a co-op campaign
The ShopCity.com Community Commerce platform is designed for co-op marketing, and we actively organize and promote local coop efforts highlighting small businesses in the community.  The ‘shop local’ brand motivates small businesses and organizations to band together to achieve a greater collective goal.

Take advantage of real-world traffic
One of the key advantages with the Community Commerce platform is the ability to create cost-effective viral offline marketing campaigns.  Our unique domains are easy to promote in the community and we’ve already had great success with signage, window stickers, billboards, and reusable bags. Visit our Flickr page for more examples of offline efforts in action.

Go viral through social media
ShopCity.com has a significant presence in social media and we’re continually working to improve this direct connection with consumers. ShopCity.com has received a score of 64 from the well-known social reputation service Klout, comparable and even exceeding major online destinations like Yelp.  This has been achieved thanks to active fans and supporters on Facebook, LinkedIn and Twitter – where we manage @ShopLocally, the #1 ‘local’ Twitter account.

Drive serious search traffic
The Community Commerce platform is optimized for search engines like Bing, Yahoo! and Google.  We’ve employed years of refinement to ensure the system is as friendly to search engines as it is with users, making effective use of everything from keywords and sitemaps to the internal architecture and parameter handling.  Additionally, the partnerships with local government, chambers and other organizations in the community help provide highly relevant and authoritative links. 

Get the word out
Marketing with email is widely used and renowned as a low cost, scalable method of communication.  You’ll have full access to the email marketing database for the community you manage, giving you the instant ability to connect with business owners and share a tip, news update or a limited-time promotion.

Tie it all together with ShopLocally.com

ShopLocally.com is a hub site that combines the content from all of the local sites in the ShopCity.com network together. This site enables us to promote a single brand to the national media so that visitors can be directed to their local ShopCity site. Besides featuring marketplace items, coupons and gift certificates, ShopLocally contains an interactive local impact calculator that demonstrates the benefits of shopping locally. 

See more photos of us in action